Continually Increase Qualified Traffic To Your Site
Organic search (or natural search) constitutes a tangible strategic method of increasing qualified traffic on your website in a lasting way. With an effective organic search strategy, we can position your site in the top search results, using the most relevant keywords for your business.
Our approach is to determine the most relevant keywords to bridge the gap between your offer and the actual demands of your target audience. We’ll also make recommendations for the onsite and offsite optimization of your web properties, since search engine algorithms attribute significant weight to these two criteria.
The optimization of your website (onsite optimisation) aims to improve all the elements that make up your site. We mainly look at the structure of your site, its meta-data, content, and semantic data. All this needs to be meticulously optimised to create balance between users’ search requests and the quality of your content.
Our team of SEO experts can identify the greatest onsite gaps on your website and propose effective solutions so that nothing interferes with your search ranking. As new platforms emerge (e.g., Yelp, rich snippet), our experts take proactive steps, focusing their efforts on anything that might impact your ranking and supporting you as needed if they foresee that you might need to readjust your tactics down the line.
Offsite optimization aims to improve all the factors external to your site that could have an impact on your organic search ranking. Acquiring inbound links to your site (link building) is one of the most successful, frequently used offsite optimization methods. Keep in mind though, that the performance of your site is continually evaluated by search engine robots: if you don’t follow best practices, you will be penalized and your site will lose visibility. Our organic search marketing experts know and respect these best practices, and will make sure your site comes out on top.